Dior resurrected fashion in glamorous style as France experienced the post-war boom and modernism of the 50's appeared on the horizon. Dior's revolution was based on tradition. His fame quickly spread beyond Paris and he was featured on the cover of Time magazine.
The legendary words of Carmel Snow , editor-in-chief of Harper's Bazaar was a culmination of a huge press campaign organized for Dior. With the "New Look", a legend was born, and with it the greatest fashion empire in the world was created in the middle of the 20th century. The legendary two words - New Look - became the key to the fame for Dior's first collection launched in Dior brought new gleam and glamour to the world of fashion.
After so many years of deprivation, people were hungry for pretty clothes. Many women wished to appear feminine once again in the traditional sense, to disguise the marks of the hard work. Post-war reconstruction and growing prosperity influenced the ways in which people expressed themselves.
In the 's Unites States and many European countries enjoyed a previously unheard level of booming affluence. The fabric industry boomed in the fifties. The new synthetic materials were introduced into the market, all claiming to be easy to care for and to be beautiful reflection of the more expensive natural fibers such as silk and taffeta. Such the new fabrics helped many women to embody the dream that was created by Dior.
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After a successful launch of the New Look, Dior became a regular feature of the international social scene. Nieman Marcus awarded the young couturier fashion's equivalent of an Oscar. Many of his contemporaries soon began to imitate him. Dior became a symbol of luxury and elegance regained, making Paris once again the home of glamour and Haute Couture. In less than five years, he created a real fashion empire, whose structure would be borrowed and copied by many other great fashion houses.
The great couturier was born in Granville, Normandy, France in the family of rich industrialists.
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He studied political science and economics in order to please his parents. Later he abandoned his studies as he was close to creative circles in Paris and here he nurtured a certain innate instinct for creativity. But in this area he was not destined to work for a long time He was then thought the techniques of fashion design by a friend and in he began earning a living in Paris selling his sketches to newspapers and a few major couturiers. In a way, this design was the beginning of Dior's success and the key to his fame. In Dior moved to Lucien Lelong - where he worked alongside Pierre Balmain until cotton magnate Marcel Boussac offered him the opportunity to open his own couture house.
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Dior for Piguet, Of course, The New Look was not the only innovation by Dior. New Look dresses had huge skirts which blossomed out from tiny waists, and stiffened, boned bodices. Skirts were longer than in previous years, pleated, gathered, draped and panelled, often lined with tulle to create fullness. Hats were worn on the side of the head and often accompanied by a choker necklace.
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The New Look was followed by the collection "Envol". Skirts were scooped up at the back, worn with jackets that were cut with loose, fly-away backs and stand-up collars. In Dior showed slim skirts with a pleat at the back, strapless evening dresses, and bloused bodices and jackets. In skirts were shorter and jackets were large and box-shaped, some with horseshoe collars. Over the following seven years Dior introduced his version of the oriental coolie hat, which was worn low over the eyes and trimmed with bows. He also introduced a popular "princess line" which gave the illusion of a high waist by employing curved shoulder lines on short jackets and by placing belts on the back of coats and jackets.
In Dior raised skirts again and showed knees with top-heavy barrel-shaped coats and jackets. Hats were either closely cropped or huge like cartwheels. Chicago is burning And Lucy Hathaway is running for her life.
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